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抵制情人节

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Card makers capitalize on 'anti-V Day'  商务英语词汇({Cn"s._}Z#@G|

JM&h E u#O5N0抵制情人节商务英语词汇2r9m!?n e
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For Lori Schwartz, a happy mom with a decade of wedded bliss under her belt(1), the greeting card featuring a bloodied, ripped out heart was perfect.

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"It's Valentine's Day, so here's a card with a heart inside," it read. "I'd tell you whose it is, but the less you know, the better."

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'~"y`:gP.x [-ZG0"My husband and I never get nice cards for each other. We're not into sentiments," Schwartz said while perusing(2) an aisle of "anti-Valentine's Day" cards at an American Greetings Corp. store. "I expect to get something just as bad, but I may have one upped him this year."商务英语词汇$A`5zM'WlT"D

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Sensing a growing trend — and more potential customers — American Greetings has started a new line of expressions for lovers who'd rather be big goofs(3) than big flirts. There are cards for singles not struck by Cupid's arrow and those with general disdain(4) for Feb. 14, too.

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From night club parties to bar-hopping bus tours for singles — and plenty of purposely loveless merchandise to go along with them — the anti-Valentine's Day crowd is proving to be an opportunity for some businesses.商务英语词汇[)O`g H5S8l,vQ

k~XY;E1@ [W A7W0So marketers saw an opening when the U.S. Census Bureau reported earlier this year that 51 percent, or 61 million, of the nation's women are single, outnumbering(5) married females for the first time.

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For singles, "a lot of it is, 'I'm going to refuse to sit here and wallow(6),'" marketing professor Ellen Garbarino said. "This makes it a more marketing-friendly (anti-Valentine's) holiday version."

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Xv'~"w;h]H SI0Popular this season are anti-Valentine's Day events, including a "Love Bites the Hand that Feeds It" cabaret show by the Lesbian/Gay Chorus of San Francisco.商务英语词汇~ry]x bT

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The Internet abounds(7) with links to anti-Valentine's Day message boards, blogs and products such as "Love Kills Slowly" shot glasses.商务英语词汇3q*r i }$\Zwa0lP

Q2NA5\#o,_Ay0The Corner Alley, an upscale(8) bowling alley and nightclub in downtown Cleveland, is throwing a "Love ... Spare Me!" party promising nonromantic music and "love stinks" drink specials.

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Matt Brick, of Sacramento, Calif., who runs antivday.com and SinglesAwareness.com, said he's not surprised American Greetings and others are trying to cash in on(9) the trend.商务英语词汇9g\3LQ \t-F"h

p/}c0}0e&wl,~0The self-described happily married man said his sites' "I Think, Therefore I am Single" T-shirts and stickers launched last year are big sellers. The sites encourage people to celebrate Feb. 14 by volunteering or spending it with friends.

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"It is not just single people who dislike the holiday. Many people who are married or in a relationship don't like the holiday either," Brick said. "The holiday creates a lot of pressure, both emotionally and financially."商务英语词汇,CJ8I\*^4I

;n4z p(e3y1K1R0结婚十年,Schwartz是位快乐的妈妈,但若说情人节贺卡的话,画一颗滴着血的赤裸裸的心便是最合适不过的商务英语词汇Q/Vb-ju

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卡片封皮上写着:“今天是情人节,所以这张卡片中有一颗心。”卡片里面写着:“我可以告诉你这颗心是谁的,但是不知道更好。”

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Schwartz正在浏览美国贺卡公司商店走廊中贴的“抵制情人节”贺卡。她说:“我和老公从来不为对方挑选很好的卡片,我们没那么腻味。我本想随便买一张,但今年我买的应该比他的好一些。”

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0}b h1BJXv0美国贺卡公司显然意识到新潮流以及更多的潜在顾客的来临,为喜欢搞怪更甚于调情的情侣们设计了一系列新贺词。未中邱比特爱神箭和毫无缘由就是鄙视2月14日的人也能在这里找到心仪的贺卡。商务英语词汇_ b'X)d.Qi7m7V

:AJl-K+n D,C0从夜店派对到单身酒吧汽车旅行,连同随之而来的故意不甜蜜产品,抵制情人节成为某些产业大发横财的好时机。

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+` {4U*X"f2Hs0一些商家早从年初美国人口调查办公室报告中嗅出苗头,报告称全国51%的女性,大约6100万人未婚,第一次超过已婚人数。

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%a"@dV ^B y a&R0对于单身人士来说,“情人节就是,我不要一个人堕落。”行销教授Ellen Garbarino说:“这更容易被抵制情人节人士接受。”商务英语词汇 y`!G1?2Q%M"Qh]&t M

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本季同样流行的是抵制情人节活动,例如由旧金山同性恋合唱团出演的《爱情咬食喂它的手》演出。

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互联网上也遍布抵制情人节留言板、博客和产品如“爱情是慢性毒药”酒杯。商务英语词汇`$KTR#CV&j

UM0m0P;q8SX5k~7N0克利夫兰高级保龄球夜店The Corner Alley将举行《爱情…放了我吧》主题派对,届时将搭配毫不浪漫的音乐和“爱情真恶心”特别饮料。

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加利福尼亚萨克拉曼多的Matt Brick经营两家网站:antivday.com和SinglesAwareness.com。他说一点都不奇怪美国贺卡公司和其它公司会迎合这一潮流大捞一笔。

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Brick自称婚姻生活幸福美满,说去年网站推出的“我思考,所以我单身”的体恤和贴纸大卖特卖。他的网站劝说人们在情人节那天去做义工或者和朋友在一起。

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/\5y6zVXYXOu$R0他说:“不仅单身人士讨厌情人节,很多已婚人士和交往多年的老情人们也不喜欢。无论在精神上还是经济上,情人节都让人深感压力巨大。

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BncLcy&ZT]01. under one's belt:某人过去的经历
fI_*i:?Z[02. peruse:细读
!S u,OX^*{.y03. goof:愚蠢的、傻瓜的商务英语词汇"pn S]gR I$R-v!o
4. disdain:鄙视、轻蔑商务英语词汇 v-qF/rg^n3v/l[)l
5. outnumbering:超出、超过数目商务英语词汇l&N#o v\$C^DH;^
6. wallow:堕落、沉迷商务英语词汇6{,b#qC$yQ*g)H*W
7. abound:富于、大量存在商务英语词汇AR'd3lHb;M
8. upscale:高消费阶层的
1kc/B/Fh_09. cash in on:靠...赚钱

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TAG: 情人节
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